Ritu Nakra

Background

About Ritu Nakra

Accomplished Integrated Communications Expert with 28+ years experience of leading and growing businesses, anchoring key client relationships for blue chip FMCG clients in Beverage, Food, Hydration, Nutrition, Electronics, Personal Care categories.Currently leading L&F Delhi Studio as GM and also responsible for growing top two key Apac driver clients, Nestle and Responsible for Business Transformation through Strategic Design and Shopper capabilities across Delhi clients. Have Successfully Lead WPP's integrated unit One WPP for PepsiCo Foods (Lay’s, Kurkure, Doritos, Cheetos, Uncle Chips) as the lead for all WPP partner agencies ( WT, Mindshare, VMLY & R), reporting directly to WT South East Asia Chairman and WPP India Country Head. Also Led PepsiCo Beverages brands (Mountain Dew, Gatorade and Sting) for 10 years. Comprehensive experience in managing P&L, building, driving growth and revenue for businesses across categories.Delivered unprecedented results such as consistent double-digit growths and record market shares in different business situations from new launches to accelerating base businesses to turning around struggling businesses.Recognized by key clients as an outstanding leader of complex multi-functional teams.Awarded Star Partner by PepsiCo for strong partnership across brands and driving creative collaborations to develop clutter-breaking multi-platform creative campaigns across markets.Solid reputation as an expert ad film production head. Strong capability in disruptive storytelling through emerging tech formats, effective production cost management, sharp on-floor project management on complex scale productions across the globe and adept at leading multi-celebrity star projects.Passionate about mentoring/leadership training. WPP Stella mentee in 2018, Mentor in 2021, 2022 & 2023.#iamStellaTrained in Google’s #IamRemarkable workshop.WPP Green Team Partnership lead.Anchor-person at Fireside chats for WT’s Ladybirds Program.Member of L&F Global Management Board & Apac SLT.L&F GLT Mentor.Guest Speaker at The Delhi School of Communication.WPP team for #UNStereotypealliance India.