Riya Sarkar

Background

About Riya Sarkar

I’m a communications and PR professional with eight years of experience in storytelling, digital engagement, and brand strategy. Currently, I work as a Communications Assistant at Sport Wales, where I help enhance digital engagement and storytelling. Previously, as the Communications & PR Manager at Pledgeball, a BBC award-winning sustainability charity, I led a 60% growth in social media reach, worked with clubs like QPR and Cardiff Rugby, and played a key role in engaging 6 million fans for the UEFA Champions League x Mastercard campaign. My career has spanned sports media, PR, and digital communications in India, with roles at Sportz Interactive, MSL (Publicis Groupe), and Genesis BCW. I’ve worked on major international sporting events, live social media coverage, and high-impact PR campaigns, building relationships with journalists, creating content that resonates, and helping brands strengthen their presence. Outside work, I enjoy exploring new places, discovering great food, and capturing life’s moments through photography. Sports have been a big part of my life. I competed in badminton at the national level and captained my college team for five years. The discipline, strategy, and teamwork I learned on the court still influence how I approach challenges today. Giving back is also close to my heart. I’ve volunteered with NGOs to help underprivileged children build their language skills and access better education, and I hope to continue finding ways to make a difference. I’m always open to conversations about communications, PR, sports, travel, or just good food, so feel free to reach out at riyaasark@gmail.com. Diolch!