Riza Casidy

Background

About Riza Casidy

Riza Casidy is a Professor of Marketing and Director of Research at Macquarie Business School, Macquarie University. He holds a PhD in Marketing and Bachelor of Business (Honours) in Marketing from Monash University, Australia. Riza uses mixed methodology to study consumer behaviour in the B2C and B2B contexts. His research centers around the effects of ideological beliefs on consumer behavior and socio-psychological factors influencing B2B decision making. He has published over 50 articles on these topics in leading journals including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others. Riza has been recognised as one of the most productive marketing scholars in various global rankings. Stanford University places Riza among the top 2% of the most-cited researchers in the marketing discipline; P-ranking (2022) places Riza among the top 1% of marketing researchers nationally and top 5% of business researchers globally. Riza actively contributes to the marketing academy as executive member of Australian and New Zealand Marketing Academy (ANZMAC), chair of marketing conferences / workshops, and associate editor/editorial board member of leading marketing journals, including Journal of Service Research, Industrial Marketing Management, Journal of Strategic Marketing, and International Journal of Consumer Studies. Riza has received multiple teaching awards including, most recently, Macquarie University's Vice Chancellor Award for Teaching Excellence (2022). As a certified practicing marketer, Riza brings a wealth of industry experience into his classrooms. He teaches across a diverse range of marketing subjects including marketing theory, branding, consumer behaviour, marketing research methods, and marketing fundamentals at undergraduate and postgraduate levels. His teaching is characterised by a "scholarly-authentic" approach whereby he draws upon latest developments in academic research to address contemporary challenges faced by organisations. Prior to joining Macquarie, Riza has taught at Monash University, Swinburne University, and Deakin University, and been invited to deliver guest lectures at Curtin University, Universitas Indonesia, Universitas Pelita Harapan, and Prasetiya Mulya University. Visit Riza's google scholar page for more information about his research: