Rizki Pratama
Lecturer at Yogyakarta State University
Based in Bandung, Indonesia
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Seniority
Staff
Department
Education
Location
Bandung
Industry
Higher Education
Company size
2.1K
Contact information
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r•••••••@uny.ac.id
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Background
About Rizki Pratama
Dosen dan peneliti di bidang manajemen dengan fokus pada digital marketing, perilaku konsumen, dan transformasi UMKM di era digital. Saat ini, saya berencana akan menempuh pendidikan doktoral di bidang Ilmu Manajemen, dengan penelitian yang berfokus pada perilaku konsumen dalam konteks live streaming commerce. Saya percaya bahwa teknologi digital bukan hanya alat, tapi ekosistem baru yang membentuk cara konsumen berinteraksi, berbelanja, dan membangun loyalitas terhadap merek. Bidang Minat- E-commerce & Live Streaming Commerce - Strategi Pemasaran Digital - Customer Experience & Loyalty - UMKM & Inovasi Digital - Social Media Analytics Terbuka untuk kolaborasi penelitian, webinar, maupun diskusi akademik dan praktis. Silakan kontak untuk kolaborasi atau diskusi lebih lanjut.
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