Rizwana Alam

Background

About Rizwana Alam

Hi Everyone, I am Rizwana. A marketing professional with 10+ years of experience turning ideas into results across social media, content, and integrated campaigns. I bring a data-driven mindset to everything I do—from digital content and influencer strategies to campaign planning and performance optimisation. At Expo City Dubai, I co-led campaigns for WAHA Residences, COP28, and Hai Ramadan, collaborating with design, events, and sales teams to build impact-driven narratives. My sweet spot? Bridging brand storytelling with analytics, and creating content that not only connects, but converts. I’ve helped grow audiences by 40K+, increase engagement by 65%, and shape high-visibility moments through thoughtful, collaborative marketing work. Key Skills: Campaign Strategy & Execution Performance Marketing & Analytics Content Creation & Digital Storytelling Paid Media & Influencer Marketing 🤝 Cross-functional Collaboration & Stakeholder Comms Tools I Use: Meta Business Suite, LinkedIn Ads, Google Analytics, Meltwater, Canva, CapCut, ChatGPT Passionate about the evolving digital landscape, I stay ahead of trends and tools to drive growth. Currently learning Arabic to deepen my connection with the region Let’s connect and explore ways to create marketing that leaves a lasting impact.