Rob Barnfield

Background

About Rob Barnfield

I am a passionate Consumer Insights and Analytics Professional with the knowledge and experience to ensure that the voice of the consumer is heard in a way that creates win-wins for both the consumer and the business. My role is to collaborate effectively between internal and external stakeholders and to provide the best available information to allow for informed decision making. My experience is in both Research and Database Analytics, with 11 years managing Consumer Insights Departments and 7 years consulting experience in Research Agencies. I am well versed in all types of research: Qualitative, Quantitative, Ethnography and new approaches like Neuro and Behavioural Economics, and determining the best approach to answer the questions posed, and have successfully optimised Market Research plans and projects and translated the findings into actionable corporate strategies. My extensive experience is across Brand Equity and Communications Development, Customer Satisfaction/ Loyalty Research, Customer Segmentation, Market Mix Modelling, Ideation, Trends, Sensory and NPD. As an advocate of behavioural segmentation, I created consistent segmentation models across both behavioural and attitudinal data sources, and have effectively managed database customer reporting and analytics on customer databases of over active members As an experienced people manager, I enjoy the process of training and mentoring the people I manage.