Rob Baxtresser

Background

About Rob Baxtresser

I bring deep, multi-level business development experience and well-informed strategic insights from the healthcare research and information industry as well as the mobile/tech sector. I came to digital / mobile after 15 years successfully leading sales, sales management, and account management in healthcare information products sold to pharmaceutical, bio-tech, device, and managed care sectors in the healthcare industry. I made a specialty of leveraging existing heath care information assets into successful new products for new markets and high margin revenue. My mobile tech adventure began at Arbormoon Software performing QA on several Android and iOS app projects, as well as UI/UX and project management. This experience, along with creating and launching my own apps in the Apple App Store, Google Play, and Amazon gives me a singular perspective on the entire mobile product life cycle, which I leverage to the benefit of my customers. I have managed, or directly executed all process and product elements from concept to deployment, including a successful patent process, design, content creation, asset production, and store presence. Post-launch, I've successfully managed strategy, monetization, marketing, and promotion. I led Arbormoon's health industry portfolio expansion spearheading commercial and mobile research projects in numerous therapy categories at major medical universities. My apps (Skyclock and Marine Bells) have well over downloads and achieved “Featured App” status in 90 countries. Occasionally I speak on how to thrive in a tech world when you're not a 'techie'. If you’re still reading, thank you very much for your interest. I hope we can talk. Second, my profile photo is an AI creation based on an aggregate of a handful of photos of me. It is sort of funny to me and sort of odd. One point of disclosure - my face is a good deal more “weathered” IRL. I’ve posted the image because in my current job, AI is a part of our offering. I think any project using AI should be done with care and attention to the goals, of course, but also the tangential factors that can affect an outcome. Interested in expanding your healthcare digital/mobile presence? Let's talk!