Rob Bonomolo

Background

About Rob Bonomolo

Marketing, corporate communications, PR, and investor relations professional. Advanced understanding of the digital communications landscape including email, social media, and search. Expert storyteller with proven ability to define and communicate a brands vision, mission and core values. Some highlights include co-producing three television series for Reliance National Insurance Company. These were panel and B-roll shows that aired on PBS. They were The Premium Dollar Today, Inside the Law and Health Choices - each slanted to a different audience, but representing major profits centers at Reliance. In the production of those shows, I worked with Jack Ford who, at the time, was the chief legal correspondent for NBC News and weekend anchor for the Today show. I worked with Jeannine Pirro, TV host, judge and politician and Geraldo Rivera, Attorney and TV host. Probably one of my more exciting moments was working with the late Naomi Judd who brought her struggles with Hep-C to our Health Choices show. I joined the Bank of New York (BNY) in December 2001, on the heel of 9/11. When my role should have been a classic marketing role, it became heavily burdened with implementing a strong crises communications and retention strategy since it took the Bank a few months to recover. BNY lost their primary and secondary data operations which were all located in the immediate vicinity. When institutional clients could not perform and execute transactions because the Bank’s operations were down, they took a major hit to their reputation. For the next 3-months, I along with a phenomenal team, worked tirelessly to win back that reputation. It was now up to marketing communications to communicate that plan and win back lost business. We did so by arming sales with a series of presentations, sell sheets, Q & As, press releases, outreach media efforts and the creation of multiple print media. We bombarded the market - and it worked. Over the course of the next few years, the Bank placed first in multiple rating agencies, including an industry giant, Group Five. Another career goal that I am very proud of is the Initial Public Offering (IPO) of Tower Group. Tower Group was a smaller, highly profitable regional insurer. I handled the marketing, public and media relations as well as the Investor Relations function. For that, I was one of the primary author/editor(s) of the S-1. I also handled all of the roadshow presentations and the executive communications surrounding that IPO.