Rob Burke

Background

About Rob Burke

With well over a decade of experience as a Lead Creative, Director, and Designer, I've honed my craft across several agencies, industries, and international markets, earning multiple awards along the way. My work spans corporate branding, product marketing, and strategic brand development including startups, and high-impact creative campaigns for global brands like IBM, Red Hat, Deloitte, Lenovo, Ping Identity, and Duke University. Here's a handy link to my reel: https://vimeo.com/1065327008 I have built and scaled brands in wellness, tech, banking, healthcare, life sciences, education, and beyond—delivering exceptional results from rebranding initiatives to full-scale brand awareness campaigns, leading the creative vision for projects that have shaped how companies connect with their audiences, including IBM News, Software One, Intuit, Intel, Merative Healthcare and Lenovo. What sets me apart is my experience in driving international brand strategies and campaigns as well as considerable experience managing startups and developing creative brand strategies for Fortune 500 brands. I’ve worked abroad in London, Shanghai, and Hong Kong, shaping creative campaigns that resonate globally. In addition, my expertise in performance marketing and brand development makes me uniquely equipped to take on the most creative challenges. Beyond my agency work, I co-founded a high-growth healthcare startup, Pomdevices, where I was instrumental in launching our flagship product, Sonamba, within a $3.4M budget. From overseeing brand identity to leading cross-functional teams, I turned big ideas into reality while nurturing creative and productive relationships with external agencies, media, product designers, and UI/UX experts. I’m naturally curious, a leader and a team player, highly collaborative, and thrive in fast-paced environments. My ability to ideate, design, and manage creative projects and teams from concept to execution means I can bring just about anything to life. I’d love the opportunity to discuss how I can contribute to your team. I look forward to connecting soon.