Rob Colenso

Background

About Rob Colenso

Digital strategy leader specializing in product management, new product development, and user experience design. Nearly three decades of start-up, mid-market, and enterprise experience across industries including nonprofit associations, SaaS solutions, health communication, e-learning, retail e-commerce, financial services, and media. Leadership and management of teams focused on digital product management, new product development, user experience strategy, user interface design, content strategy and development, social/community strategy, product and demand-gen marketing, and customer service.Frequent guest speaker and workshop facilitator on emerging user experience design topics for corporate clients, professional associations, and volunteer organizations. Active as a mentor to both individual designers and teams preparing for startup pitch events.Areas of experience include: • Digital product strategy • Product management • New product development and innovation • Design Thinking • Lean Startup methods • Agile Scrum software development • User experience strategy • Digital marketing• A/B and multivariate testing• User interface design • Lean UX methods • Human-centered design • Content strategy/development • Product roadmap leadership • Feature prioritization • Data-driven product optimization • Media/publishing • Social/community strategy • Entrepreneurial leadership • P&L management