Rob Cooper

Background

About Rob Cooper

Successful growth-oriented leader for premium lifestyle brands with excellent omnichannel success and a proven ability to drive sustained revenue and profit growth across multiple organizations. • Growth and Turnaround Executive – Skilled at restructuring struggling/stagnated organizations to position them for strong growth in changing market conditions. Increased TUMI’s global revenue by 39% to $767M over three years by focusing on digital growth, a restructured lean management team, and supply chain optimization. Grew Samsonite’s Direct to Consumer business 68% over four years after fully restructuring the business unit with a Chapter 11 filing.• Digital Channel Transformation – E-commerce growth of 76% over four years at TUMI, full integration of e-commerce and stores with investment in cutting edge order management software, and order fulfilment optimization. E-commerce growth of 423% at Samsonite with launch of new platform, new digital leadership team, and investment in digital advertising spend.• M&A and Integration Leadership – Led the acquisition of TUMI including all due diligence, new organization structure, and leadership post close. Senior member of the due diligence teams for the successful acquisitions of Hartmann, High Sierra, Lipault NA, Speck, and eBags. Also involved in the analysis of multiple additional acquisition targets. • Broad Functional Business Acumen - Skilled in executive management and management of groups ranging from creative teams to customer service teams to finance teams. Diverse leadership experiences include managing and/or being directly involved in Retail Operations, Real Estate, E-commerce, Digital Marketing, Brand marketing, P&L, Supply Chain, Product Management, and Human Resources• Sustainability – Adept leading organizations through changes necessary to improve sustainability. Led TUMI’s transition to post-consumer and post-industrial recycled materials in core collections. Launched the brand’s first product collection made entirely from recycled materials. Changed all product packaging/shipping materials to post-consumer recycled, transitioned all retail stores and offices to high efficiency LED lighting, and installed refill stations and banned all single use water bottles in offices and stores.