Rob Daly

Background

About Rob Daly

Rob is a Principal and accomplished Project Director at Entro’s Toronto office, with over 25 years of experience in the experience design industry. He has successfully led hundreds of projects from concept to completion, always prioritizing exceptional user experiences. Rob specializes in wayfinding, placemaking, and storytelling, blending his experiential mindset with creative processes to exceed client expectations. His expertise spans across diverse sectors including workplace, public realm, academia, healthcare, and aviation, where he develops cutting-edge accessibility tools that surpass industry standards. As a key leader in Entro’s Toronto Studio, Rob plays a pivotal role in shaping studio growth, culture, and global project management. He is also deeply involved in business development and company management. Known for fostering trusted relationships with clients and stakeholders, Rob believes that a collaborative creative approach drives impactful, lasting experiences. Recent high-profile projects under his direction include the wayfinding and experiential graphic design for Minneapolis–St. Paul International Airport, Boston University’s Center for Computing & Data Sciences, and BMO Place in Toronto.