Rob David

Background

About Rob David

Creative executive, executive producer, writer, and showrunner with a knack for creating engaging IP-driven kids and family content for top names like Netflix, Mattel, Disney, Nickelodeon, PBS, DC Comics, Dark Horse, Scholastic, and more. As Vice President of Creative Content for Mattel Television, I lead the charge in developing and producing TV series for Mattel’s most iconic brands, including Hot Wheels, Barbie, Masters of the Universe, Monster High, Magic 8 Ball, UNO, and more. My projects have seen critical and commercial success, from the Emmy-nominated Masters of the Universe: Revelation to the hit preschool series Hot Wheels: Let’s Race. The latter became a top ten show on Netflix in 69 countries for over four weeks, earning me corporate recognition for significantly boosting the brand's bottom line. With extensive experience across film, television, publishing, and mobile games, I specialize in animation across genres and demographics and have led creative teams from concept through final execution. I’ve forged strong relationships with studio partners, buyers, writers, artists, composers, actors, agencies, and C-suite executives throughout the entertainment industry. I've been a key player in Mattel’s transformation from a toy company into a high-performing, IP-driven global entertainment company. I create television series with a franchise strategic mindset, providing cross-functional leadership for commercial planning and story mapping across gaming, publishing, live events, and a wide range of consumer products. My passion lies in world-building and crafting character-driven stories for the young and young at heart.