Rob Edwards

Background

About Rob Edwards

Commercially astute, target-driven and solution-oriented senior client management & sales executive with over three decades of experience. Fostered high-levels of personal trust and robust relationships with clients to sell over 300 SME businesses; shared expertise spanning consultative sales lifecycle and high-level negotiations. Gained exposure to complex business sales, including financial analysis and due diligence to maximise business values. Defined procedures to improve success rates for acquisition and development during turbulent economic climates. Creative lateral thinker with seasoned negotiation skills at strategic and tactical levels. As an experienced dealmaker, I have worked with owners and management teams of SME companies, helping to build their valuation and sell their businesses for maximum value through a tailored exit strategy. With more than 15 years' experience in the M&A field, I have successfully led and advised on deals across multiple industries and have built extensive expertise in exit planning, company valuations, complex deal structures, divestiture strategies and corporate disposals. Services provided include initial business interrogation and appraisal, valuation, confidential marketing, buyer screening, legal assistance and final sale negotiation. In my role as a business broker, I am involved in highly sensitive and often emotional transactions where integrity, maturity and gravitas are essential. This is a multi-faceted role encompassing sales/new business development, account management and advisory/consultancy services. A serial closer I have successfully sold in excess of 300 SME businesses to date with transaction values ranging from to £multi-millions. I have represented clients in wide ranging industries as diverse as healthcare, software, manufacturing, engineering, technology, leisure, education, logistics and professional services. l bring strategic insight and a knowledge-driven approach to the sale process which results in achievement of consistently higher deal values for my clients. Specialities: Client/Account Management, Sales Planning, Mergers and Acquisitions, Selling Businesses, Business Planning, Business Broker, Deal Advisor, Exit Planning, Business Valuations, Private Equity, Corporate Disposals.