Rob Gallagher

Background

About Rob Gallagher

Data and results-driven marketing communications director with a proven track record of building successful demand generation processes and traditional campaigns for global, B2B businesses with multi-channel distribution. Hands-on, servant leader with extensive Danaher Business System experience developing and connecting marketing strategy with successful deployment. Special expertise drawing insights from voice of the customer, website and software application development, sales lead process improvement, campaign development, marketing automation, field sales and distribution support. Related areas of strength are: • Demand Generation Strategy and Deployment – digital and traditional expertise, market research, strategy and campaign development, organic and paid web traffic generation, email marketing and automation, website publication, lead capture and qualification, marketing database management, performance and yield metrics. • Content Development – public relations, advertising, collateral, multimedia, photography and graphic design. • Website, Online & Mobile Application Development – in-house and off-shore software team building, project requirements development, vendor negotiation, user experience testing and interface design, building and sustaining project management within a mix of custom and COTS environments. • Sales and Distribution Support – customer-facing key contact and promotional program collaborator for distribution partners and field sales teams. • Resource Management – servant leader of internal and external teams with crisp budget control and flexible resource allocation to match business dynamics.