Rob Garay

Background

About Rob Garay

I build and scale high-performance growth engines — not just marketing functions. Across energy, technology, SaaS, and membership organizations, I’ve spent 15+ years transforming how companies go to market, connect with customers, and drive revenue. My focus is consistent: simplify complexity, align strategy to outcomes, and build systems that deliver measurable growth. Today, as Head of Marketing & Communications at Prevalon Energy, I built the marketing function from the ground up — establishing the brand, launching new products, and aligning marketing directly to enterprise sales in a high-value, deal-driven environment. From CRM and AI-powered tools to omnichannel campaigns and sales enablement, every initiative is designed to generate pipeline and accelerate revenue. Previously, I led global marketing transformation at The Institute of Internal Auditors, delivering a $10M digital transformation, launching a new brand and eCommerce ecosystem, and driving growth across membership, certification, and training. As CEO of the Orange County Bar Association, I applied the same principles operationally — achieving 122% revenue growth while strengthening long-term financial performance. What I do differently- Revenue-first marketing: I align marketing to pipeline, not just awareness — particularly in complex, high-value sales environments- Building scalable systems: I design and implement modern marketing ecosystems (CRM, automation, analytics, UX) that drive repeatable growth- GTM clarity: I translate complex products into clear, differentiated positioning that sales teams can win with- AI as a lever: I integrate practical AI solutions — from customer-facing tools to internal workflows — to improve efficiency and performance- Segmentation & insight: I build data-driven strategies that meet customers with precision, not broad messaging- Leadership & scale: I’ve led teams of up to 40, building structure, capability, and high-performance cultures Career highlights- Orlando Business Journal 40 Under 40 honoree (2024)- Led a six-year digital transformation spanning brand, platform, CRM, and UX- Directed a first-of-its-kind demand and segmentation study across the U.S. and Canada- Built and scaled marketing functions across startups, growth-stage, and global organizationsI am committed to driving positive change, delivering value, and fostering innovation.