Rob Goodwin

Background

About Rob Goodwin

With 15+ years across marketing strategy, experiential marketing, and luxury/lifestyle brand management, I've led both agency-side teams most recently at Group Account Director level and client-side brand activations. I specialize in building culturally impactful integrated campaigns, live events, and brand activations that connect emotionally and deliver measurable business impact. Highlights- Created and launched the MDLBEAST brand and inaugural festival (Saudi Arabia)- leading the concept, execution and PR. Result: attendees, Guinness World Record for the tallest stage in the world, and global coverage in Vogue, Daily Mail, Rolling Stones, Billboard- Directed a pan-European campaign for Renault Zoe drove EV market leadership- Led a national brand overhaul for Rogers Canada ("With You All The Way") improved sentiment and delivered record iPhone 14 launch sales- Scaled global influencer campaigns for Cartier, Mondelez, and Mars with 30M-68M+ views. Two TikTok for Business case studies under my leadership- Drove luxury fragrance activations at L'Oreal Luxe Canada across Mugler, Maison Margiela, and Viktor & Rolf. I'm a Chartered Manager (Fellow, FCMI) at CMI, UK and Member of the Chartered Institute of Marketing, UK - combining professional rigour with creativity. Let's build something worth remembering. AGENCIES I'VE WORKED AT: Publicis Conseil Paris | Grey London | BBH London | Sid Lee Toronto/Montreal | RAPP London | Proximity London | Cohaesus London | Sapient London | Publicis Chemistry London | Haygarth London | Truant London | Crush London | Havas Manchester | TikTal New York | Studio of Art & Commerce London BRANDS I'VE WORKED WITH: Cartier North America | Mercedes Benz Global | Rogers Canada | Mondelez North America | Hyundai USA | Porsche USA | Mars North America | Reckitt (KY, Durex, Queen V) North America | Questrade USA | Sephora North America | Renault Europe | MDL Beast Saudi Arabia | Philip Morris International (Europe, Japan, USA)| The Open University UK | Barclays UK | UBS Wealth Management Global | EE UK | Sky UK | Vodafone UK | Hastings Direct UK | Royal Mail MarketReach UK | Disney+ UK | Gatwick Airport UK | Tesco Bank UK | Tourism Ireland Global | Pizza Express UK | Novartis Europe