Rob Grady

Background

About Rob Grady

Rob is a sales, marketing and relationship leader actively open to new business development and marketing opportunities. He has a proven track record of increasing revenue, developing strategic alliances, and solving complex marketing challenges. An adaptive learner, he gets spit done. Successes include creation of significant and diverse affinity sales pipelines, pioneering a first-to-market loyalty program, developing an aggressive partnership marketing organization, and launching and managing one of the leading airline co-branded credit card programs. A versatile independent sales and marketing professional, he helps his clients' advance their brands, sales, loyalty and partnership marketing efforts. Specific industry engagements have included commercial real estate, digital subscription services, wireless communications, airlines, rental cars, hotels,retail, insurance and non-profit companies. Part of the start-up Affinity Solutions team at Allstate Insurance, he was responsible for developing a pipeline of marketing relationships with leading brands to advance Allstate strategic objectives. He co-founded, built and sold Healthy Rebates, an Atlanta based start-up that provided a savings platform for individuals to contribute to their Health Savings Accounts. The bulk of his career was with Delta Air Lines where he served as General Manager, Worldwide Partners. At Delta he was responsible for business development, operations and marketing support for over 50 global SkyMiles Partners, and the development and also execution of Delta’s incentive, purchase, gift and mileage transfer programs. Grady was also responsible for the launch of the Delta SkyMiles Credit card from American Express which he managed for several years and Delta’s international credit card programs.