Rob Gray

Background

About Rob Gray

Strategic communications and stakeholder relations leader with 20+ years of experience in various sectors. Currently serve as Director, Communications and Stakeholder Relations for a major technology/innovation joint venture focused on energy and environment. Experience includes various communications management roles with years of people leadership experience. Key areas of expertise: Building and leading communications functions and teams, communications strategy and planning, brand management, public relations, reputation, media relations, issues management, crisis communications, employee engagement, community investment, public consultation and engagement, measurement and reporting, marketing and management of communications channels including websites, social media and print. As a strategic thinker and analytical dot-connecter, I help organizations tackle complex challenges and opportunities through provision of award-winning communications strategy implemented by engaged, high-performing teams that get results.Key accomplishments: Creating, evolving and growing numerous brands. Various instances of significantly (measurably) improving public perception on big/tough issues including through leading one of Canada's largest social marketing campaigns. Improved industry reputation amongst targeted audiences from 30% having a positive view to 80% in 18 months. Obtained public support leading to regulatory approval for numerous large-scale infrastructure projects (including multi-billion dollar builds). Successfully managed multiple high-profile crises. Grew social media viewership from to 50-million impressions with industry leading engagement rates on all channels. Various successful advocacy efforts including through measurably growing media presence. Numerous internal communications initiatives including efforts that helped earn a "top employer" recognition as well as leading employee engagement for a massive enterprise transformation that achieved support from 97% of employees.Polished presenter and communicator with a keen ability to lead organizational content and story-telling efforts. Politically savvy, diplomatic, and influential with a proven ability to advise executives and Boards. Collegial, team-oriented and a strong mentor/coach.