Rob Herrera

Background

About Rob Herrera

Dynamic bilingual sales leader with 15+ years of experience driving revenue growth, revitalizing underperforming territories, and expanding distributor networks across the Southeast. Trusted to represent brands at the national level and consistently exceed quotas through consultative selling and technical collaboration with operations and engineering teams. Proven ability to lead high-performing teams, navigate high-stakes engagements, and build lasting client relationships that drive retention and account growth. Adept at regional strategy, CRM pipeline management, and executive-level negotiations. Core Competencies & Leadership Strengths • Regional Sales Strategy & Territory Development • Distributor & Channel Partner Management • CRM Pipeline Management & Sales Forecasting • Executive-Level Negotiation & Presentations • Team Recruitment, Training & Performance Coaching • Market Expansion, Retention & Turnaround Initiatives • Trade Show Representation & Customer Engagement • Emotional Intelligence & Cross-Cultural Communication • Thrives Under Pressure in High-Stakes Environments • Strategic Thinking with Detail-Driven Execution • Collaborative Team Leadership & Coaching • Strong Communication, Troubleshooting & Problem-Solving • Bilingual: English & Spanish