Rob Humphreys

Background

About Rob Humphreys

Sales Manager | Strategic Customer-Focused Leader | Operational Excellence | 20+ Years Industry Experience As a newly appointed Sales Manager, I bring over two decades of experience across mechanical trades, customer account management, service and parts sales, and team leadership. With dual trade certifications and a deep operational background, I’ve built my career on the ability to translate technical knowledge into commercial value and lasting customer relationships. My leadership journey has been defined by building cohesive, high-performing teams—whether on the workshop floor or in the field—and delivering consistent, high-quality outcomes. I take pride in fostering a culture of trust, accountability, and performance, always with the customer at the centre of everything we do. Now stepping into this new chapter in sales leadership, my focus is on sustainable growth, client partnerships, and elevating team potential. I believe success is built on genuine relationships, attention to detail, and a shared commitment to excellence. Select Achievements: Branch of the Year – Terra CAT (2023 & 2024) 1st Place – Branch Safety Performance (2023 & 2024) 1st Place – CAT Dealer Commercial Award (2024) 1st Place – Employee Experience & Culture (2023) Driven by purpose and shaped by experience, I’m committed to making a meaningful impact—for my team, my customers, and the business.