Rob Hurley

Background

About Rob Hurley

Over the last six years, I have developed a dynamic career in e-commerce, progressing from a Content Administrator to my current role as Purchasing and Website Manager. This progression reflects my dedication, technical expertise, and ability to work within a fast-paced online and physical retail environment. Throughout this journey, I have worked with multiple departments, gaining an in-depth understanding of the entire company chain - from purchasing and product development to operations and customer sales. I have played a pivotal role in transforming an Adobe eCommerce Magento platform, implementing multiple overhauls to enhance performance, content quality, and catalogue efficiency. These updates, alongside UX and UI improvements, have resulted in a seamless platform optimised for customer satisfaction and retail conversions. In my dual role, I oversee purchasing, sourcing the latest products and brands, negotiating with suppliers, and staying ahead of market trends to deliver competitive, high-quality offerings. Additionally, I manage three e-commerce platforms spanning over 150 brands, leading a content team that now achieves an optimised monthly output significantly outperforming prior benchmarks. My technical expertise spans Adobe eCommerce (Magento 2), CRM systems, and integrations with tools like Mailchimp, Klarna, GA4, Merchant Centre, and more. Coupled with 11+ years of Adobe Photoshop experience, I have created impactful visual assets for sitewide banners, newsletters, and campaigns. I have successfully navigated numerous challenges, including managing seasonal campaigns under tight deadlines, adapting to staff and supply chain changes, and ensuring continuous business operations. My focus on innovation and adaptability has driven results, enabling growth for both the e-commerce platforms and the teams I lead.