Rob Kloecker

Background

About Rob Kloecker

As an accomplished life sciences marketing leader with over 18 years experience, I thrive on the challenges and process of bringing therapies and solutions to consumers. While launching and developing technologies and services, I have worked closely with Sales, Training, and Clinical functions to drive market share. • Unique balance of strategic marketing skills and experience working with sales forces in the operating room and broader hospital settings. • Adept in developing marketing strategies, encompassing value proposition and customer segmentation, and translating strategy into tactical plans with critical performance metrics. • Resourceful cross-functional leader, with experience in building consensus across sales, development, manufacturing, regulatory and legal functions. • Managed teams up to five direct reports, with budgets up to $4M and product line revenues up to $100M+. With time spent in both established and start-up companies, I have recently put my cross-functional experience to work in market development scenarios to develop and establish market presence for novel therapies. Specialties & Skills: Strategic Planning • Product Management • Brand Development – B2B & B2C Marketing • Product Launch & Lifecycle Management-Upstream & Downstream Marketing • Digital Strategy (SEO / SEM, Social Media & Automated Marketing) • Corporate Communications & Public Relations • Clinical Study Strategy and Design • Business Development • KOL Management • Market Research • Sales Training • P&L Management Market Experience: Medical Device • Biologics • Biotechnology • Post-Acute Care • Infusion Services • Spine • Orthopedics • Neurosurgery • Pain Management • General Surgery • Surgical Products