Rob McBroom

Background

About Rob McBroom

My skill-set is largely marketing oriented, focusing on the development and execution of content. As a Content Strategist, I am skilled at the production of digital marketing collateral. From blog management and article creation to development of reports, guides, Press Releases, social media updates, and SEO oriented websites, I can create a wide variety of content. Past experience: At Pronto Marketing, I worked as a key member of the editorial department to ensure that more than 800 external parties received regular blog content. I was responsible for managing all aspects related blog content production. Because this was such a large job, I also managed a team of five freelance bloggers - my duties included: researching, hiring, assigning and editing work, and ensuring all work met high standards. As the most senior member of the editorial department, I was also in charge of ensuring that content was written, training new team members and working with other departments to ensure that client's content needs were being met. This included writing websites, press releases, and overall quality control. Before joining Pronto, I lived in Hong Kong for three years working mainly as a teacher. My first year there was spent helping to establish a highly successful English Education center. I was responsible for writing the business plan, creating the first round of classes, and finally teaching and helping to run the center once it had been opened. My other jobs included working as an English Consultant, Trainer and Staff Writer at Excel Education. In this unique position, I was able to work with HKPD officers preparing them to take Inspector level examinations. I also taught a variety of English courses including corporate English sessions and courses for various Hong Kong Civil Service units. Finally, I acted as a writer for a regional Human Resources magazine that was published by the business.