Rob McGee

Background

About Rob McGee

Experienced social media manager with 10 years of community management, 360° strategy development, social advertising, content creation, analysis/reporting, and cross-departmental team leadership. Most recently, I've led internal paid social efforts for PBS as a freelance strategist. My role is to plan, buy, and manage social campaigns that connect programs airing on VOD and linear TV with interested audiences in order to increase viewership and brand affinity. It's a true pleasure for a life long PBS fan like myself. Prior to that, I was the Social Media Director at Mightily in Louisville, KY. Mightily is a creative-forward branding agency that makes great websites and smart campaigns for local and national clients. I quickly built the social team from the ground up ultimately resulting in 6 retainer clients and numerous successful projects for existing clients. It was great to work with a team that valued strategy as much as I did and that had the chops to develop great creative ideas. Louisville rocks. My professional social media experience began at Attitude Designs in Carbondale, IL, where I took the initiative to build out our social web presence and showcase our brand values through informative and creative content development. Seeking greater experience in the social and digital world, I moved on to Walton Isaacson in Chicago as a social/digital intern. Within four months I was promoted to Social Media Coordinator and, one year later, Social Media Community Manager. My experiences working closely with my colleagues, agency partners, and top-notch clients such as Beam Global, Philips, General Mills, and Hillshire Brands has helped me hone my tactical thinking as it relates to 360 brand strategy. After Chicago I hit the West Coast to be the Social Manager for i.d.e.a, a creative communications agency in San Diego. At i.d.e.a. I work to ensure that smart social strategies are implemented and optimized for success in an integrated fashion.