Rob Murray

Background

About Rob Murray

I’m a Membership & Business Development Leader with 25+ years of experience driving revenue growth, customer loyalty, and team performance across hospitality, retail, and premium service industries. Over my career, I’ve: Scaled membership revenue 140% in 3 years through innovative tiered programs and loyalty initiatives Co-founded and grew a retail business from launch to profitability in its first year (+35% revenue) Directed teams of 60+ staff and 75 volunteers, building high-performance service cultures Created new recurring revenue streams via sponsorships, premium events, and customer engagement strategies What sets me apart is the ability to take membership and subscription-style models—whether in golf, retail, hospitality, or beyond—and turn them into scalable, profitable growth engines. I’m equally comfortable in the boardroom discussing P&L strategy as I am on the ground leading teams through change. I’m now looking to bring my expertise into new industries where customer engagement, recurring revenue, and loyalty strategies drive business success (SaaS, associations, hospitality, fitness, retail, or membership-based organizations). Open to conversations, collaborations, and new opportunities. Let’s connect!