Rob Poetsch

Background

About Rob Poetsch

I’ve spent my career helping global brands stand out and get noticed, both on the agency side and as a corporate leader.Most recently, I led communications for the world’s largest taco company, helping Taco Bell become a lifestyle brand and cultural force. We didn't just sell food; we created fan movements that drove brand love and business results. My work included everything from managing promotions like stealing bases during the World Series to launching a branded hotel that sold out in two minutes. Today, Taco Bell has reported positive same-store sales for almost every quarter since 2011, was named the #1 franchise for five consecutive years, and is known as one of the world's most innovative brands.I am most proud of building and leading the first-ever Global Corporate Communications function at Taco Bell. By infusing the brand's unique and fun tone into our internal and executive communications, we increased engagement with both team members and franchisees.Now, as an independent consultant, I bring that same creative energy and strategic rigor to other brands. Every business has a unique story, and my job is to help find it and tell it in a way that truly connects with people and drives results.Specialties:• Communications & Brand Management: Global Communications Strategy, Brand Reputation Management, Brand Storytelling, Consumer and Stakeholder Experiential Programs, Crisis Communications, Social Listening & Analytics, Content Strategy.• Leadership & Management: Team Leadership & Development, Cross-functional Collaboration, Agency Management, Executive Storytelling & Narrative Development, Presentation Coaching, Stakeholder Engagement.• Strategic Planning & Execution: Strategic Communications Planning, Brand Development, Campaign Management, Purpose Framework & Social Responsibility Initiatives.