Rob Pountney
Director at Prodance Agency
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Entertainment Providers
Company size
4
Contact information
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r•••••••@prodance.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Rob Pountney
I build bridges between underground culture and global brands. After two decades moving from London’s club scene to Madonna’s Confessions tour and the board of Breaking GB, I now run Pro-Create — a three-brand ecosystem that turns urban creativity into commercial results. ProDance delivers show-stopping street-dance and breaking performances for live events, film, TV and global campaigns. Clients include Universal, Imagination, Merlin Entertainments, Jack Morton, MLB, Longleat, Sharky & George. Tribe Talent represents the Olympic breakers, dancers and digital creators who set the cultural conversation, brokering sponsorships, licensing and UGC campaigns for partners such as Nike, adidas, Samsung, Google, Team GB, Snapchat and Eurostar. Swurve Creative is our short-form video studio: an award-winning team that concepts, shoots and edits TikTok, Reels and YouTube Shorts that audiences actually watch. Whether you need a halftime spectacular, an authentic voice in Gen Z feeds or a scroll-stopping brand film, my team and I combine cultural credibility with production discipline to make it happen. Open to brand collaborations, cultural strategy, creative direction and industry talks. Message me and let's arrange a short intro call to discuss working together.
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