Rob Schmitz

Background

About Rob Schmitz

I am a proven brand builder with extensive experience in optimizing renowned household names and crafting impactful brand assets from scratch for start-ups. With a strong ability to leverage a diverse background across industries, I quickly gain traction, demonstrate measurable success, and drive growth. I have a deep understanding of the product development lifecycle, from ideation to launch, and a track record of executing successful go-to-market strategies. My expertise includes expanding customer bases, opening new sales channels, and developing cohesive brand assets that resonate with target audiences. As a marketing professional, I focus on building brands effectively and leveraging them efficiently across key channels, guiding customers seamlessly along the path to purchase. Core Expertise- Crafting and executing winning go-to-market strategies - Developing bottom-up marketing plans that deliver both immediate and long-term ROI - Designing and implementing successful new product launch platforms - Bridging leadership team communication gaps to drive alignment and results - Maximizing impact with available budgets, no matter the constraints - Leading support agencies to maximize investment and grow brand recognition - Outbound marketing development and coordination - Website development and direct maintenance - Extensive experience in Shopper Marketing (in-store, digital, social) Brands and Organizations I’ve Worked With: Toggled Smart Building Controls, Campbell Soup Company, Pepperidge Farm, GlaxoSmithKline, Weider Nutrition, Philips Lighting, General Motors, Nestlé USA, A&P, and Clorox I thrive in environments where I can solve complex challenges, build strong cross-functional partnerships, and deliver strategic growth through innovative marketing solutions.