Rob Smedema

Background

About Rob Smedema

I love building. Businesses, brands, teams. After founding and growing three companies from scratch into market leaders, I know what it takes to achieve real growth. Commercial thinking is in my DNA — from strategy to execution, from idea to result. Someone once said about me: “What’s straight, Rob makes crooked — and what’s crooked, he makes straight.” Nowadays, we call that lateral thinking. That ability to see things differently is what drives my success — and what helps my clients move forward. As a partner at BusinessBuilding, I help organizations grow by combining commercial excellence with an entrepreneurial mindset. We don’t just support companies — we also help trainers and educators become more entrepreneurial, empowering them to increase their impact and strengthen their market position. And because I believe growth is also about connection, I occasionally host team-building sessions aboard the sailing yacht Tranquilo in Greece. It’s all about teamwork, leadership, and fun — with the wind as our teacher.