Rob Stacey

Background

About Rob Stacey

As Director of Creative & Brand Strategy at Univerus, I lead the brand and creative direction for a fast growing global software company spanning eight business units and 25+ acquired companies. My focus is building a unified, scalable brand system that turns that complexity into a clear, simple story for customers, employees, and investors.Before Univerus, I spent a decade at Queen’s University leading an 11 person creative team through major facility launches and 12 national championships. That run earned me College Sports Designer of the Year in 2024, recognized as Best in the Nation across both the U.S. and Canada. The pace, pressure, and team culture of high performance sport now inform how I build brands in SaaS, balancing speed, discipline, and a deep respect for the details.I am interested in how creative teams scale without losing quality, how brand systems adapt to M&A driven growth, and how internal agencies can operate like the best external ones. My approach is simple: build systems, and trust people to use them.