Rob Throop

Background

About Rob Throop

Event Production/Facilitator/Marketing Management • Plan, coordinate, and manage event/sponsorships nationwide. Execute all event logistics. Set up and tear down event displays. Serve as product specialist for all models, products, and services; as well as facilitate trainings/events for dealers/vendors. Provide event recaps to client, including leads. • Effective at managing diverse team members to accomplish business goals. Detail-oriented and efficient, with strengths in both project and time management. • Generate sales with consumer leads from event based marketing. • Coordinate professional athlete appearances on behalf of client sponsorship for ESPN College GameDay, NBA, MLB, and NASCAR. • Deliver training and product knowledge to over Sales Consultants and 2,300 Sales Managers at dealerships. • Deliver process and product training to designated brands. • Strategize with marketing leaders to create effective demand generation campaigns across various channels that increase sales. • Work with events team to develop a fluid process from pre-campaign preparation to post campaign follow up. As well as sales team to create awareness, engagement, and follow up campaigns. • Proactively work with marketing operations to track effectiveness of campaigns and programs. • Product and technology savvy on all brand vehicles. • Thoroughly understand all corporate training programs, certification, dealer standards, corporate programs and market initiatives to effectively communicate to dealership personnel. • Support and partner with Business Center personnel on various initiatives to promote retail sales, update monthly sales and inventory records. • Deliver product training consistent with market, corporate and/or brand objectives. • Liaison between corporate and retail. • Support additional corporate product events (e.g. product launch, social events). • Strive to meet or exceed all established corporate sales objectives.