Rob Tortoriello

Background

About Rob Tortoriello

Throughout my career as a production and post professional, I've successfully worn many hats, spanning formats and technologies, creating content for some of the world's largest brands. Recently, in a contractor role as the first HOP for Merck's in-house agency, I built a highly capable video production and post department anchored in best-practices, across staffing, mentoring talent, and researching and vetting new technologies with IT. The aesthetic bar was set high and within my first three years departmental output tripled. I implemented compliant, global workflows for internal and external facing content, produced live events, served as EP on C-suite productions and maintained oversight of all video/photography projects with budgets totaling 30M+. Regardless of project or budget, it's my veteran editor pov that most often serves as a compass rose for creative decision-making. Attention to storytelling and the requisite technical skill, allow me to confidently guide teams and projects as a "visual sherpa": sharing how assets could be produced, utilized or repurposed as deliverables to satisfy content objectives efficiently. Some basics I adhere to: • try to play nice, life’s too short • have a healthy respect for the creative process • content production is definitely a team sport I take pride in an extensive track record of successfully building and leading creative teams, while servicing the content creation needs of agencies, networks and brands, which has earned both consolidated and preferred-vendor status along the way. I love the process and enjoy the relationships made collaborating with like-minded, creative individuals, and I excel at managing the three-headed beast that is creative expectation, calendar and budget.