Rob Wagner

Background

About Rob Wagner

I love the challenge of building something great—whether it’s growing market share, launching a brand, or leading a team to outperform expectations. For me, success in the beverage alcohol industry isn’t just about numbers; it’s about people, strategy, and execution coming together to create real impact. I’ve spent my career navigating the complexities of this industry—leading high-performing teams, rolling out innovative sales strategies, and turning market challenges into opportunities. Along the way, I’ve worked with some of the biggest names in wine and spirits, guiding teams through major shifts, from mergers to new market expansions. How I Lead & Win: I blend data with instinct. I don’t just look at numbers—I translate insights from Nielsen, IRI, Diver, and AI-driven platforms into real-world strategies that drive revenue and market penetration. I build & empower teams. Leading a 200+ person sales team in California, I helped drive double-digit growth year after year, reversing a declining trend by giving teams the tools, insights, and direction to win. I believe in smart, strategic execution. Whether it’s securing a 20% lift in new item distribution at Albertsons and Ralphs or crafting a market segmentation plan that boosted sales by 20%, I focus on initiatives that get results. I get things done. Big ideas are great, but execution is where the magic happens. I’ve successfully streamlined operations, reducing costs while improving margins and efficiency across supplier and distributor partnerships. At the end of the day, I’m passionate about growing businesses, developing people, and pushing boundaries in this ever-changing industry. I thrive in the space where strategy meets execution—where we don’t just talk about growth, we make it happen. I am eager to connect with like-minded professionals and organizations where this type of mentality and approach to business resonates. Email me at robertscottwagner@yahoo.com.