Rob White

Background

About Rob White

Did you know that 59% of Brits avoid companies with grammatical or spelling mistakes on their websites or marketing material? You do now. That's why it's important to have great writing skills in your business. Here's another one. In the last 3 years, the number of companies taking a data-led approach to content marketing has doubled. Why? Because there's no point creating content for no sound commercial reason. A data-driven approach can tell you the type of content you should be writing. If you've found my profile, these things matter to you. Or, you know someone who cares about them. My name is Rob. I am a copywriter and my driving passion is telling stories. If you know anything about the future of content marketing, you know how powerful storytelling can be for brands. Today's consumers want to be engaged with the brands they love. They demand to be along for the ride and share in your journey. Stories are the vehicle by which that close relationship is formed. I write and proofread copy for B2B and B2C brands. I develop content marketing plans, taking a data-led approach that ensures not just return on investment, but value for money.