Rob Worthington

Background

About Rob Worthington

My career has taken me from global entertainment and publishing (Universal Music, Bertelsmann, Michelin) → to fashion & lifestyle retail (Anthropologie, URBN, Office, Fat Face) → to scaling DTC brands internationally. Along the way, I’ve led eCommerce and Omnichannel transformations, delivered double-digit revenue growth, and built high-performing marketing and digital teams.I’m a commercially focused, data-literate, customer-first leader with over 30 years’ experience in DTC eCommerce, multichannel retail, direct marketing, and branding. A proven Chief Marketing Officer, Chief Customer Officer, Chief Digital Officer, eCommerce Director, Digital Director, and Marketing Director, I consistently deliver measurable increases in sales, profit, and customer lifetime value.What sets me apart is a unique combination of measurable, performance-based marketing, digital transformation, and brand development skills, supported by strong leadership and a focus on ROI. Recent HighlightsRevenue Growth: Scaled eCommerce revenue and reduced CAC while improving retention and LTV for multiple fashion and lifestyle brands.Digital Transformation: Led eCommerce platform migrations, CRM overhauls, and customer journey optimization to support international expansion.Leadership: Built and mentored high-performing teams of up to 70 across brand, digital, performance marketing, content, and CRM.Board & Investor Engagement: Partnered with founders, boards, and PE/VC investors to position businesses for funding, acquisition, or growth.Commercial Impact: Improved conversion rates, optimized media mix, and aligned digital strategy with overall P&L and ROI targets. Areas of ExpertiseDigital Strategy • eCommerce • Omnichannel Retail • Marketing Leadership • P&L Accountability • Performance Marketing • Brand Development • Digital Transformation • CRM & Customer Retention • Conversion Optimisation • Platform Migration & eCommerce Technology • Trading & Merchandising • Logistics & Fulfilment • Customer Experience • Data & Analytics • Social Media • Agency Leadership & Partnerships Industry ExperienceRetail, Fashion, Homeware, Lifestyle, Entertainment, Media, Publishing, and Motoring.Brands include Anthropologie, URBN, Office Shoes, Offspring, Fat Face, Universal Music, and Bertelsmann.Currently available for interim or fractional engagements, as well as full-time CMO, CDO, CCO, Marketing Director, Customer Director, and eCommerce Director leadership roles; helping consumer brands accelerate growth and achieve measurable commercial results.