Robert B. Haase

Background

About Robert B. Haase

I hold a Bachelor’s degree in Business and Communications from Western Washington University and have over 30 years of comprehensive experience in marketing and content creation for multinational corporations and international non-profits. As the Director of Communications for the Washington Retail Association, I orchestrated all aspects of external communications, including innovative national advertising, social media campaigns, and multimedia presentations.My proficiency in graphic design and video production has cultivated a significant digital footprint, evidenced by a thriving YouTube channel with over followers. My commitment to staying current with communication technologies is demonstrated by my annual attendance at the Consumer Electronics Show, which ensures I leverage the latest tools and emerging trends.As an esteemed public speaker and educator, I have impacted thousands of professionals nationwide over the past 20 years. My authorship extends across a diverse range of subjects, from overcoming adversity to specialized medical texts and projects for clients as a ghostwriter.One of my key strategic contributions has been positioning the Washington Retail Association as a central contact for issues related to retail crimes and public safety. This initiative included producing a comprehensive guide for Washington State businesses, which I personally researched, wrote, designed, and published. I served as the key contact for regional news agencies, enhancing our association’s visibility and influence. This guide has been utilized by the Washington State Attorney General, referenced by the state’s Organized Retail Crime Task Force, and by the national offices of the US Chamber of Commerce, marking a significant acknowledgment of our pivotal role in shaping public safety policies and practices in the retail sector. This accomplishment underscores my ability to implement effective communication strategies that extend influence and facilitate meaningful change.