Robert Bellamy

Background

About Robert Bellamy

I am originally from Australia and began my career in the UM Sydney office. During that period the agency was reborn under the leadership of Mat Baxter (CEO) and Stefan Burford (Head of strategy) and quickly became the market leading agency in award recognition and new business. My strategic craft was learned in this high performance environment which has accelerated my career dramatically, with personal accolades including Mumbrella young achiever of the year shortlist, NGEN shortlist, 6x Cannes Young Lion shortlists, Cannes Young Lion UK & Global Gold, UK 30 under 30. I moved to London to progress my skills with access to more sophisticated data and larger media budgets as part of UM's EMEA Strategy team. I led agile and data fueled brands, Fitbit, Spotify, Casumo alongside blue chips, J&J and Coca-Cola (WEBU). Under the careful eye of boss and long time friend Thomas Di Sapia (EMEA CSO) we revolutionised the strategic product & team and won FOMA EMEA Agency of the Year (2019). My next move took me to LA to cover for the SVP Strategy West Coast role at UM. Managing the west coast strategy team across Sony Pictures, Hulu and new business. I stayed on to lead strategy for LS & Co, GoPro, Columbia & Gallo Winery. In July 2021 I returned to London to join sister agency Initiative as Head of Growth alongside my CYL partner William Parrish (CSO). I am responsible for new business, organic growth and progressing our people. During 2022 I oversaw local wins for HelloFresh & GetYourGuide and global win Nike. Leading our internal Cannes Young Lions training program, I am very proud that our teams were the runners up and winners of the 2022/23 UK media competition.@robertbellamy