Robert Beu

Background

About Robert Beu

I help leaders transform operations through Hyperautomation, Business Process Management (BPM), and AI-driven execution. As CEO & Founder of Smart Management Integrator, I work with executives and transformation teams to move beyond isolated automation initiatives toward coherent, scalable operating models that deliver measurable business value. My advisory work typically focuses on: Hyper-automation strategy aligned with business objectives Process architecture & BPM governance for end-to-end optimization AI-enabled operations (decision automation, intelligent workflows, analytics) Operating model design for digital and AI-led transformation From strategy to execution: turning vision into implementable roadmaps I bridge the gap between business leadership and technology, ensuring automation and AI are applied where they matter most: performance, resilience, and growth. IT & C professional with 25 years of experience and 14 years in management. University degree in Automation Systems and certified by IPMA-International Project Management Association. Extended experience throughout all stages of software development, implementation and support of ERP systems (Oracle & SAP), consultancy, project management, sales and in delivering strong operational and strategic management in Consulting Departments and Service Centers. Strong people management competences - recruiting, motivating and retaining staff plus a significant knowledge in working internationally across different cultures and languages. I’ve been the leader of the first Oracle Service Center opened in Bucharest, managing the operations in Romania as Center Director for over 6 years, gaining experience in HR management, Sales management and Consulting. Management on demand: business development, business consultancy, recruitment, sales/presales and marketing services