Robert Blood

Background

About Robert Blood

Deep knowledge of pressure groups and issues trends worldwide and an understanding of how pressure groups campaign, change public opinion, and influence public policy. SIGWATCH carries out real-time tracking of activist campaigns. Our clients are global businesses that have direct or sector exposure to issues campaigns, and companies that advise or invest in businesses and need to carry out investor due diligence. We help companies understand how pressure group activity can impact on their brands and corporate reputation. SIGWATCH has a track record of giving corporations and investors early warning of emerging issues and developing campaigns, identifying issue trends, and alerting companies to corporate risks in time for them to take preventative action. Our unique proprietary scoring system calculates the likely reputational impact of activist campaigns.Subscribers receive a daily electronic newsletter reporting on activist campaigns, personalised by topic and region. They also receive monthly ‘what’s trending’ alerts, and quarterly reports on pressure group activity, revealing the most targeted companies and most active issues over the previous 12 months. We have clients in the following sectors: agriculture, chemicals, electronics, communications & digital, energy, fashion, finance, fisheries, food, forestry & paper, healthcare & pharma, mining & minerals, retail, toiletries & cosmetics, tourism and transport. We also carry out bespoke research and consultancy (pressure group profiling, predictive campaign mapping, and effective messaging and counter-messaging).We run pressure group engagement training and workshops on predicting and managing issue campaigns. I am a visiting lecturer at UK universities and on the editorial board of the Journal of Communications Management. I have commented on the pressure group sector for BBC News and Reuters, and spoken at industry events including the Reputation in Oil, Gas and Mining Conference. robert.blood@sigwatch.com +44 (0) 207 062 6737