Robert Braceland

Background

About Robert Braceland

Entrepreneurial executive with dynamic sales leadership and expertise in customer acquisition and customer life cycle management. Over 26 years of sales leadership and business development for channel and direct sales; including demand generation, sales segmentation, call center operations for both outbound and inbound telesales with proven key metric management and consistent growth resulting. Entrepreneurial spirit has lead to succesful new division start ups from $0-$200Million in less than 2 years; brand creation and adoption; and incremental business initiatives returning a high return and new revenue and profit streams for both the company and vendor partners. •Consistent approach to drive a win win for all parties at the table. • Responsibilities have included >$1billion in annual revenues with full P&L and staffing experience. • Demand Generation programs lead to in excess of $2million in incremental funding from vendor partners • Experience in integrating new business initiatives into existing infrastructure. •Candid communicator with high expectations and a fanatic focus on results. Specialties: Customer Focused Business Development Customer Acquisition P&L Management Sales forecasting and modeling Strategic Planning Supply Chain Management Distribution and Logistics Vendor Relationships Strategic Marketing Budgeting Cost Control Entrepreneur Process Improvement Operations