Robert Cevallos

Background

About Robert Cevallos

24 years of developing results oriented, insight-driven marketing, and advertising solutions. I’ve had the unique opportunity to develop my craft via eight years of agency experience and the better part of the last 16 years client side contributing to Fortune 500 companies such as Quest Diagnostics and Coca-Cola of America, as well as spending three years as the Advertising Manager for Corona Extra and the Grupo Modelo brands. With my experience of driving growth in mature brands as well as bringing new products to market, I seek an opportunity to bring my experience to an employer who has an appreciation for a diligent approach to strategic development and professional integrity. COMPETENCIES 20 Years Media: Traditional & Digital Media Planning, Media Buying, Sports Sponsorships, Special Events, Social/Mobile Strategy, Social Content Strategy, Media Mix Modeling. 10 Years Strategy: Customer Insights, Syndicated Data Synthesis, Research (Primary/Secondary), Creative Testing 5+ Years Brand Marketing: Beverage Marketing, Brand Management, Agency/Vendor Management, Creative Development, Field Marketing & POS, Product Launches, Budget Management, Sales Analysis.