Robert Chew

Background

About Robert Chew

With over a decade leading teams in both brand and agency environments, I've transformed curiosity into compelling creative ideas across everything from Old Masters paintings to cutting-edge electric vehicles. I bring clarity to complex challenges, moving teams forward with thoughtful, effective action. As Vice President & Executive Producer at Chrome Productions, I built the US organization from the ground up, establishing day-to-day operations, financial forecasts, and team culture. By creating space for innovative thinking, I allowed my team to deliver sophisticated campaigns for Ford, Four Seasons, Tiffany & Co, and Christie's and consistently exceeded client expectations and campaign goals. At Sotheby's, I was the first Director of Integrated Marketing, connecting previously siloed functions across digital, content, brand, experiential, and partnerships. During COVID-19, I led development of an innovative virtual auction format linking global salesrooms with millisecond precision. This creative and technical achievement requiring the seamless alignment of the global operations, technology, and production teams and leadership through uncharted waters. This initiative generated record-breaking sales while establishing new standards for these important hybrid events within the auction industry. Before that, as Deputy Director of Global Content, I implemented a series-based production approach that efficiently scaled the organizations ability to create award-winning programming without increasing the brand studio’s budget. I naturally translate between disparate groups: legal and creative teams, veterans and newcomers, client demands and agency capabilities. This allows me to design strategic processes that create the alignment, communication and partnership needed for groundbreaking creative projects. My ability to build meaningful relationships with clients, vendors, and teammates enables my teams to push boundaries and deliver work that can be celebrated. My approach combines vision with practicality. Whether I am aligning Sotheby's complex marketing functions or building lasting client relationships at Chrome, I always look to foster innovation while keeping an organization’s strategic goals in sight. – Core Skills – Cross-functional Alignment Stakeholder Management Operational Strategy Content Marketing Creative Leadership Brand Partnerships Business Development Team Building Financial Management Strategic Resource Allocation