Robert Crabbe

Background

About Robert Crabbe

With over 20 years of experience in marketing, sponsorship, events, public relations, strategic brand development, and corporate and internal communications, I am a results-oriented, energetic self-starter. My commercial acumen and creativity enable me to develop and implement marketing strategies that grow brands and deliver results. I have a strong reputation for delivering breakthrough campaign concepts, utilizing digital, CRM, and integrated media to positively impact sales figures. My specialist knowledge spans integrated marketing campaigns, communications, brand presence, events, sponsorship management, and experiential marketing. Passionate about sustainability, I have experience in sustainable packaging innovation and sustainability development programs. I have a proven track record in the strategic management and development of sponsorship, brand, and corporate assets. My experience includes managing internal and external communications, developing best-in-class brand communication platforms, extensive budget management, and multi-agency management, including creative, media buying, digital, shopper marketing, design, and PR.