Robert Dekker

Background

About Robert Dekker

Extensive, global, customer-centric, marketing, strategy, brand, product, communications, growth, business development, channel, eCommerce, and leadership experience. Also experienced in consulting, change management, digital transformation, leadership, and team, stakeholder & agency management. Helped Games Workshop grow revenue 3x and profit 7x, Ladbrokes being a top 5 brand internationally, LeapFrog to become a top 10 toy brand in the UK, and Xbox 360 to be the bestselling video-gaming console of their generation in EMEA. Worked with a wide range of brands, product, and (subscription) services and across B2C, B2B2C, and B2B channels. Excellent grasp of full marketing mix, including brand, performance, conversion, retention, and loyalty, as well as on & offline Responsible for revenues up to £300m, budgets up to £50m, and built, structured, and scaled teams of up to 70 people. Specialises in fast, agile growth and global expansion, both in corporate settings, as well as in start, and scale-up environments. Expert in developing and implementing global brand and marketing strategies, but with local relevance built in. Launched record-breaking and award winning global campaigns, as well as products, brands, countries, apps, platforms, and (subscription) services. Well versed in working with vertically integrated businesses, both with multi-channel retail outlets (bricks & mortar and eCommerce), pure-play B2C companies, as well as (technically) complex, international, B2B environments. Full resume available YouTube reel: Portfolio document: https://app.box.com/s/1jlgoq9z95ijo7hi60w9lds0n653nkue Also offering full and part-time freelancing, consulting, fractional CMO, project management, and non-executive roles via Aurantus: Acquisition, Advertising, Agencies, Analytics, B2B, B2B2C, B2C, Branding, Budgets, Business Development, Change Management, Channel Marketing, Co-marketing, Communications, Content, Consulting, Crisis Management, CRM, Data, Digital Distribution, Digital Marketing, Digital Transformation, Distributors, eCommerce, Global, Growth, Influencers, International, KPI's, Leadership, Licensing, Localisation, Loyalty, Market Orientation, Media, Messaging, Partnerships, Performance Marketing, Portfolio's, PR, Projects, Processes, Regulatory Frameworks, Research, Retail, Retention, Sponsorships, Social Media, Stakeholder Management, Strategy, Subscriptions, Strategy, Team Management, Thought Leadership.