Robert Foss
Creative Director at American Equity
Based in Des Moines, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Des Moines
Industry
Insurance
Company size
947
Contact information
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r•••••••@american-equity.com
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Background
About Robert Foss
Research, Brand, Product, Digital, Creative Marketing Leader - Accomplished marketer with expertise in research, strategy, planning, campaign, creative development, web, media, IT and operations. My demonstrated reputation of combining vision, communication/creative skills, and customer focus to achieve business results is well-known to my clients and employers. With a proven ability to develop high performing and engaged teams that support cross-functional relationships, my skills produce value for both company and customers. Effective marketing has evolved to value-based one-to-one opportunities that are driven by data, insights, and automation. My ability to conduct proprietary research, glean competitive insights, and develop data-backed strategies and activation plans for Sales and Marketing is crucial in helping my partners invest appropriately and grow revenue, market share, and profitability. My core competencies include: Campaign development and execution, Product and brand positioning, Margin and profit growth, Project management, Digital media & marketing/strategy, Cross-functional collaboration, Motivating teams, Budget/financial administration, Resource allocation, Talent/team development, Leadership/mentoring/coaching, Rebranding Strategy, Trend Analysis Specialties include: Brand direction, Product direction, Digital direction, Strategy development, Business planning, Business development, Business collaboration, Project management, Channel and Segment marketing, Marketing execution, Business Plan development, B2B Marketing, B2C Marketing, Integrated campaigns, Creative Direction, Art Direction, Graphic Design, Web, Design, User experience, Usability design, Education, Training, Presentation skills, Conference planning, Storyboarding, Conceptual development, Video direction, Photo direction, Publishing, Content creation and design DiSC = iD Human Intelligence assessment = 46%-Architect, 27% Maverick, 27% Scholar Jung assessment = INTJ Weschler cognitive = 123 Wonderlic Score = 45 IQ = 139-144 depending on assessment
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