Robert Govan

Background

About Robert Govan

PRODUCT MARKETING LEADER Delivering product strategies that realize brand vision and win over consumers. Product, Consumer, and Brand Scholar with the creativity to connect the dots amongst all three. Progressive and innovative storyteller, with ability to build authentic relationships with the consumer. Diversity and inclusion champion, driving awareness within the organization to support a consumer-first mission. Strength in running a product line from concept to point of sale. Cross-functional leadership with a team-first approach and a particular interest in developing teammates. Expertise includes: Product Management: • Can translate a product brief into retail success: full lifecycle experience. • Creative visionary of the art: innovation, trends, development, design, and social media. • Expert on the science: sourcing, forecasting, merchandising, distribution, data analytics, margin analysis, pricing, sell through, product calendar, and operations. Consumer: • Cultural currency and awareness: fashion, sport, and music. • Experience with domestic and global consumer goods: North America, China, EMEA, APAC, and Latin America. • Reaching the consumer where they play. Brand Visionary: • Able to take real-time, dynamic trends, and competitor intelligence to execute unique brand opportunities. • Put the brand first, driving the mission, and staying true to the brand while innovating and connecting to the consumer in new ways.