Robert Herbst

Background

About Robert Herbst

As a seasoned expert / consultant in the dynamic field of market research, I help marketing agencies and companies in Europe and the U.S. draw actionable insights from market research initiatives that drive growth, transformation, and success by managing the entire research process, from study design to data analysis. CAREER HIGHLIGHTS: Over 25 years of experience in the market research industry, specializing in both U.S. and international markets. Operate independent market research consultancy with focus on implementing market research and insights projects in U.S. and Europe. Expertise in serving mid-sized U.S-based / international marketing agencies by providing outsourced market research solutions. Built and managed the research & insights functions of several U.S. marketing agencies, serving diverse client base ranging from start-ups to Fortune 100 companies across myriad B2B and B2C categories / industries. Worked in various job functions, including account management, media, and business development at U.S. and European-based advertising and marketing agencies. EXPERTISE: Throughout my career, I have gained: Expert knowledge in areas of qualitative and quantitative research methods. Deep expertise in B2B and B2C research. Access and connections to a vast network of qualitative and quantitative data collection partners and specialized vendors in the U.S. market and internationally. Extensive experience conducting studies with challenging and hard to reach target groups such as senior-level executives, medical professionals, entrepreneurs, high-net-worth individuals, etc. Solid understanding of the intricacies of international research initiatives. WHAT I OFFER: I provide comprehensive research solutions tailored to the unique needs of each client. Assist with the design and implementation of market research initiatives with a particular focus on the U.S. market. Provide on-going or project-based support to companies and agencies who lack an internal research department / insights-function. Help European businesses gain comprehensive understanding of US markets, categories, and consumers.