Robert Jordan

Background

About Robert Jordan

I’m a senior commercial leader with 25 years’ experience driving profitable growth, innovation, and brand strategy across FMCG and e-commerce. • Currently, I lead the Direct-to-Consumer subscription business at Tirlan (mymilkman.ie) – which I developed and launched – where we deliver fresh Avonmore dairy products to over tens of thousands Irish households across Ireland each day. My role spans digital transformation, customer acquisition, and brand marketing — ensuring Avonmore’s trusted legacy thrives in a modern, digital-first environment. • Prior to this, I held leadership roles across commercial strategy, marketing, and innovation in a number of FMCG businesses - where I consistently delivered results through consumer insight, cross-functional collaboration, and a strong focus on execution. • I’m passionate about brands, building high-performing teams, and creating customer-centric solutions that scale. Whether it’s digital transformation, launching new propositions, or evolving brand architecture, I always try to bring energy, clarity, and a bias for action. • If you're interested in DTC strategy, brand building, or transforming traditional categories through digital – please feel free to connect.