Robert Ljung

Background

About Robert Ljung

I'm a data and measurement specialist with over two decades of experience bridging technology, analytics, and product. At Viaplay, I work cross-functionally to ensure that instrumentation, tracking, and privacy-aware data flows serve both user experience and business insight across multiple platforms. My focus is on enabling teams to measure what matters—accurately, efficiently, and in compliance with both internal standards and external regulations. I’m most effective when working in complex, multi-team environments where alignment and technical clarity are needed to support scaling, experimentation, and performance marketing. Over the past several years, I’ve supported Viaplay’s transition into ad-supported streaming, helped govern schema and validation strategies across six platforms, and acted as a liaison between product, engineering, marketing, data, and legal teams. I'm driven by curiosity, structure, and the satisfaction of making complex systems work cleanly in real-world conditions—especially when those systems are invisible but essential.